The Accountant's strategic marketing guide

著者

• Congram, Carole A.
• Dumesic, Ruth J.

書誌事項

The Accountant's strategic marketing guide

[edited by] Carole A. Congram, Ruth J. Dumesic

Wiley, c1986

注記

Includes bibliographies and index

内容説明・目次

内容説明

A practical guide to developing a client-based strategic marketing plan, including working with advertising agencies and public relations firms, and other useful aids to helping an accounting firm of any size understand the importance of marketing and the best methods of implementation.

目次

• Client-Centered Firms Win
• Marketing Strategies that Work
• How to Organize your Marketing Resources
• Making Public Relations Work For Your Firm
• Advertising Yields Results - If You Do It Right
• How Viable Is Your Firm?.

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BA00938846
• ISBN:
  • 0471847321
• LCCN: 86009065
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: New York
• ページ数/冊数: xiii, 193 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HF5657
  • DC19 : 657/.068/8
  • NDC8 : 336.9
• 件名:
  • LCSH : Accounting -- Marketing
  • NDLSH : 会計学