MaxiMarketing : the new direction in advertising, promotion, and marketing strategy

書誌事項

MaxiMarketing : the new direction in advertising, promotion, and marketing strategy

Stan Rapp and Thomas L. Collins

McGraw-Hill, c1987

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注記

Bibliography: p. 269-274

Includes index

内容説明・目次

内容説明

An exciting new illustration of the personalized marketing strategy that is changing the face of promotion today and a demonstration of the nine steps to successful one-on-one communication. Illustrated.

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