MaxiMarketing : the new direction in advertising, promotion, and marketing strategy
著者
書誌事項
MaxiMarketing : the new direction in advertising, promotion, and marketing strategy
McGraw-Hill, c1987
大学図書館所蔵 全26件
注記
Bibliography: p. 269-274
Includes index
内容説明・目次
内容説明
An exciting new illustration of the personalized marketing strategy that is changing the face of promotion today and a demonstration of the nine steps to successful one-on-one communication. Illustrated.
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