Strategic market management

Author(s)

• Aaker, David A.

Bibliographic Information

Strategic market management

David A. Aaker

Wiley, c1984

Note

Includes bibliographical references and index

Details

• NCID: BA00989279
• ISBN:
  • 0471871109
• LCCN: 83021694
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xii, 336 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.13
  • DC19 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management