Political marketing : an approach to campaign strategy

Author(s)

• Mauser, Gary A.

Bibliographic Information

Political marketing : an approach to campaign strategy

Gary A. Mauser

（Praeger series in public and non-profit sector marketing）

Praeger, 1983

Note

Bibliography: p. 281-297

Includes index

Details

• NCID: BA00996977
• ISBN:
  • 0030525918
• LCCN: 82025973
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York, N.Y., U.S.A.
• Pages/Volumes: xiv, 304 p.
• Size: 24 cm
• Classification:
  • LCC : JF2112.C3
  • DC19 : 324.7
• Subject Headings:
  • LCSH : Campaign management
  • LCSH : Electioneering
  • LCSH : Marketing
• Parent Bibliography ID:
  • BA00545876