Consumer behavior and marketing action

著者

• Assael, Henry

書誌事項

Consumer behavior and marketing action

Henry Assael

Kent Pub. Co., c1987

3rd ed.

注記

Includes bibliographies and indexes

内容説明・目次

内容説明

This book should be of interest to second and third year undergraduate and diploma courses in consumer behaviour for students of marketing, business and management studies; MBA courses.

目次

Consumer decision making. The individual consumer. Environmental influences on consumer behavior. Marketing action.

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BA01005262
• ISBN:
  • 0534075304
• LCCN: 86021336
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Boston, Mass.
• ページ数/冊数: xix, 700 p., [8] p. of plates
• 大きさ: 25 cm
• 分類:
  • LCC : HF5415.3
  • DC19 : 658.8/342
  • NDLC : DH413
• 件名:
  • LCSH : Consumers
  • LCSH : Motivation research (Marketing)