Communicating science to the public
著者
書誌事項
Communicating science to the public
（Ciba Foundation conference）
Wiley, 1987
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注記
"Editors: David Evered (organizer) and Maeve O'Connor"--Contents p.
Papers presented at the Conference on the Communication of Science, held at the Ciba Foundation, London, 14-16 Oct. 1986
"A Wiley-Intescience publication."
Includes index
内容説明・目次
内容説明
We live in a rapidly changing world in which science and technology influence the quality of our lives, for better or worse. An understanding of science is therefore important for all of us, yet the general level of scientific literacy is low. This conference brings together scientists and others working in museums, the media and education to discuss how science can be effectively communicated to the public. The contributors describe the public perception of science, the role of schools, museums and zoos in the communication of science, and the part played by the mass media and by science books. They debate the value of formal and informal sources of science education, the importance of active participation in science exhibits, the effectiveness of science theatre, and the influence of pseudoscience, parascience and science fiction. One conclusion of the conference is that science needs credibility; another is that scientists should learn to communicate better among themselves, as well as with the general public.
目次
- A Basis for Better Public Understanding of Science
- Scientific Literacy in the United States
- Science and Scientists: Public Perception and Attitudes
- The Role of Schools in Providing a Background Knowledge of Science
- Interactions between Formal and Informal Sources of Learning Science
- Reaching the Non-attentive Group
- Science Broadcasting - Its Role and Impact
- Selling Science
- How the Press Covers Science and Technology
- Museums and the Communication of Science
- Science Centers and Exploratories: A Look at Active Participation
- Science Education through Graphics at Zoos
- Science Theatre: An Effective Interpretative Technique in Museums
- The Role of Science Books for the Public
- The Influence of Pseudoscience, Parascience and Science
- Summary.
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