Marketing decision making : a model-building approach

Author(s)

• Lilien, Gary L.
• Kotler, Philip

Bibliographic Information

Marketing decision making : a model-building approach

Gary L. Lilien and Philip Kotler

Harper & Row, c1983

Note

Rev. ed. of: Marketing decision making / Philip Kotler. [1971]

Bibliography: p. 809-858

Includes indexes

• NCID: BA01046055
• ISBN:
  • 0060440767
• LCCN: 83012699
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xx, 875 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415.135
  • DC19 : 658.8/02
• Subject Headings:
  • LCSH : Marketing -- Decision making -- Mathematical models