Strategic management in multinational companies
著者
書誌事項
Strategic management in multinational companies
Pergamon Press, 1986
- : pbk
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注記
Includes bibliographies and index
内容説明・目次
内容説明
Based on extensive research in major multinational corporations, this book analyses the types of strategic choices and organisational capabilities that underlie the success (or explain the failure) of multinationals in trading-off needs for national responsiveness (to market diversity and host government policies) and needs for international integration (into a centrally managed production system and logistic network of operations in various countries).
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