Strategic marketing for nonprofit organizations

Author(s)

• Kotler, Philip
• Andreasen, Alan R.

Bibliographic Information

Strategic marketing for nonprofit organizations

Philip Kotler, Alan R. Andreasen

（The Prentice-Hall series in marketing）

Prentice-Hall, c1987

3rd ed

Note

Rev. ed. of: Marketing for nonprofit organizations / Philip Kotler. 2nd ed. 1982

Includes bibliographies and indexes

• NCID: BA01074403
• ISBN:
  • 0138512051
• LCCN: 86025538
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Englewood Cliffs, N.J.
• Pages/Volumes: xvi, 670 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415
  • DC19 : 658.8
• Subject Headings:
  • LCSH : Corporations, Nonprofit -- Marketing
  • LCSH : Corporations, Nonprofit -- United States -- Marketing -- Case studies
• Parent Bibliography ID:
  • BA00314647