The economics of advertising

Author(s)

• Reekie, W. Duncan

Bibliographic Information

The economics of advertising

W. Duncan Reekie

Macmillan, 1981

Note

Includes index

Details

• NCID: BA01078834
• ISBN:
  • 0333272048
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: xii, 194 p.
• Size: 23 cm
• Classification:
  • LCC : HF5827
  • DC19 : 338.4/76591
• Subject Headings:
  • PRECIS : Advertising industries
  • LCSH : Advertising