Developing business strategies

Author(s)

• Aaker, David A.

Bibliographic Information

Developing business strategies

David A. Aaker

（Ronald series on marketing management）

Wiley, c1984

Note

Includes bibliographical references and index

Details

• NCID: BA0109806X
• ISBN:
  • 0471871796
• LCCN: 83021906
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xvi, 391 p.
• Size: 24 cm
• Classification:
  • LCC : HD30.28
  • DC19 : 658.4/012
  • NDLC : DH215
• Subject Headings:
  • LCSH : Corporate planning
  • LCSH : Industrial management
• Parent Bibliography ID:
  • BA00637431