Marketing today : successes, failures, and turnarounds

Author(s)

• Clark, John B.

Bibliographic Information

Marketing today : successes, failures, and turnarounds

John B. Clark

Prentice-Hall, c1987

• : pbk

Note

Includes bibliographies

Details

• NCID: BA01137263
• ISBN:
  • 0135578442
• LCCN: 86022555
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Englewood Cliffs, N.J.
• Pages/Volumes: xvii, 220 p.
• Size: 23 cm
• Classification:
  • LCC : HF5415.1
  • DC19 : 658.8
• Subject Headings:
  • LCSH : Marketing -- United States -- Case studies
  • LCSH : Success in business -- United States -- Case studies
  • LCSH : Business failures -- United States -- Case studies
  • LCSH : Corporate turnarounds -- United States -- Case studies