Voluntary regulation of advertising : a comparative analysis of the United Kingdom and the United States

Author(s)

• Miracle, Gordon E.
• Nevett, T. R. (Terence R.)

Bibliographic Information

Voluntary regulation of advertising : a comparative analysis of the United Kingdom and the United States

Gordon E. Miracle, Terence Nevett

Lexington Books, c1987

Note

Includes bibliographies and index

Details

• NCID: BA0113730X
• ISBN:
  • 0669131350
• LCCN: 86045294
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Lexington, Mass.
• Pages/Volumes: xxvi, 322 p.
• Size: 24 cm
• Classification:
  • LCC : HF5834
  • DC19 : 338.4/76591/0941
• Subject Headings:
  • LCSH : Advertising -- United States -- Self regulation
  • LCSH : Advertising -- Great Britain -- Self-regulation
  • LCSH : Advertising laws -- United States
  • LCSH : Advertising laws -- Great Britain