Voluntary regulation of advertising : a comparative analysis of the United Kingdom and the United States

著者

• Miracle, Gordon E.
• Nevett, T. R. (Terence R.)

書誌事項

Voluntary regulation of advertising : a comparative analysis of the United Kingdom and the United States

Gordon E. Miracle, Terence Nevett

Lexington Books, c1987

注記

Includes bibliographies and index

詳細情報

• NII書誌ID(NCID): BA0113730X
• ISBN:
  • 0669131350
• LCCN: 86045294
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Lexington, Mass.
• ページ数/冊数: xxvi, 322 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HF5834
  • DC19 : 338.4/76591/0941
• 件名:
  • LCSH : Advertising -- United States -- Self regulation
  • LCSH : Advertising -- Great Britain -- Self-regulation
  • LCSH : Advertising laws -- United States
  • LCSH : Advertising laws -- Great Britain