The information weapon : winning customers and markets with technology
Author(s)
Bibliographic Information
The information weapon : winning customers and markets with technology
Wiley, 1987
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Note
Includes index
Includes bibliographical references
Description and Table of Contents
Description
The Information Weapon shows how companies in service industries (eg banking, financial services, health and medicine, insurance, transportation, travel and leisure, information management etc) can use information technology as a revenue generator. The book shows 67 information weapon strategies which readers can use in their own companies to exploit the competitive potential of information technology. Many case examples are included throughout the book.
Table of Contents
- The Information Weapon
- The Emerging Chief Information Officer
- Integrating Business and Information Planning
- Information Weapon Systems
- Technological Innovation
- Information Services
- Productivity
- Information Resources Architecture
- Centralized Information Resources
- Decentralized Information Resources
- Engines of Change.
by "Nielsen BookData"