Consumer behavior and the practice of marketing

著者

• Runyon, Kenneth E.
• Stewart, David W.

書誌事項

Consumer behavior and the practice of marketing

Kenneth E. Runyon, David W. Stewart

Merrill Pub. Co., c1987

3rd ed

注記

Includes bibliographies and indexes

• NII書誌ID(NCID): BA01149455
• ISBN:
  • 0675204631
• LCCN: 86062987
• 出版国コード: us
• タイトル言語コード: eng
• 出版地: Columbus
• ページ数/冊数: xv, 776 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HF5415.3
  • DC19 : 658.8/342
• 件名:
  • LCSH : Consumers
  • LCSH : Motivation research (Marketing)
  • LCSH : Marketing research