Handbook of modern marketing
著者
書誌事項
Handbook of modern marketing
McGraw-Hill, c1986
2nd ed
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注記
Includes bibliographies and indexes
内容説明・目次
内容説明
The broad scope and practical input from more than l00 recognized marketing authorities nationwide have made the Handbook of Modern Marketing an invaluable reference for all levels of marketing managers. This revised and updated edition covers recent developments in all areas of marketing, including globilization of major industries, innovations in the marketing of services, and technology's effect on marketing strategies. Explores consumer, industrial, services, and government markets.
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