Marketing research : private and public sector decisions

Author(s)

• Aaker, David A.
• Day, George S.

Bibliographic Information

Marketing research : private and public sector decisions

David A. Aaker, George S. Day

（Wiley series in marketing）

Wiley, c1980

• pbk.

Note

Includes bibliographical references and index

Details

• NCID: BA0116233X
• ISBN:
  • 0471000590
  • 0471087386
• LCCN: 79018532
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xvi, 628 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415.2
  • DC : 658.8/3
• Subject Headings:
  • LCSH : Marketing research
• Parent Bibliography ID:
  • BA00209234