International dictionary of marketing and communication

Author(s)

• Jefkins, Frank William

Bibliographic Information

International dictionary of marketing and communication

by Frank Jefkins

Blackie, 1987

Details

• NCID: BA01168631
• ISBN:
  • 0216922542
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Glasgow
• Pages/Volumes: vii, 391 p.
• Size: 24 cm
• Classification:
  • LCC : HF5412
  • DC19 : 658.8/003/21
• Subject Headings:
  • PRECIS : Marketing - Encyclopaedias
  • LCSH : Marketing -- Dictionaries