The PIMS principles : linking strategy to performance

Author(s)

• Buzzell, Robert D. (Robert Dow)
• Gale, Bradley T.

Bibliographic Information

The PIMS principles : linking strategy to performance

Robert D. Buzzell, Bradley T. Gale

Free Press , Collier Macmillan, c1987

Note

Bibliography: p. 301-312

Includes indexes

• NCID: BA01236811
• ISBN:
  • 0029044308
• LCCN: 87000416
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York,London
• Pages/Volumes: xiii, 322 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415.13
  • DC19 : 658.8/02
• Subject Headings:
  • LCSH : Marketing -- Management
  • LCSH : Strategic planning