Propaganda and persuasion
著者
書誌事項
Propaganda and persuasion
（People and communication, v. 18）
Sage, c1986
- : pbk
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注記
Bibliography: p. 219-225
Includes index
内容説明・目次
内容説明
Jowett and O'Donnell examine propaganda and persuasion from a communication perspective. They aim to provide the basis for a value-free evaluation of the role of propaganda in contemporary society. Their approach isolates the communicative variables of the propagandistic message, determines the relationship of the message to its context, examines the responses and responsibilities of the audience, and traces the development of propagandistic communication as a process.
目次
What Is Propaganda and How Does It Differ from Persuasion?
Propaganda Through the Ages
Propaganda Institutionalized
Progaganda and Persuasion Examined
Propaganda and Psychological Warfare
How to Analyze Propaganda
Propaganda in Action
Five Case Studies
How Propaganda Works in Modern Society
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