The Financial services handbook : executive insights and solutions
著者
書誌事項
The Financial services handbook : executive insights and solutions
(Wiley professional banking and finance series)
Wiley, c1987
大学図書館所蔵 全6件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
注記
"A Wiley-Interscience publication."
Includes bibliographies and index
内容説明・目次
内容説明
This book considers financial services as a single, unified industry, reflecting the unparalleled changes that have occurred in the field during the past five years. Taking a practitioner's perspective, it brings together a wide range of views from executives in all segments of the industry who reflect on problems they have commonly confronted in their fields as the industry amalgamates, how the changes are affecting banks, securities brokers, insurance firms and other institutions, and their personal experiences and views on how to cope with the changes. Also looked at are how financial services will develop through the '80s and beyond.
目次
- The Impact of Deregulation and Environmental Forces: Competition
- The Impact of Deregulation and Environmental Forces: Customers
- The Impact of Deregulation and Environmental Forces: Products and Costs
- Globalization of Financial Services
- How Banks Make Money
- Making Money in Brokerage
- Making Money in Insurance
- Making Money in Thrifts and Savings and Loans
- Marking Money in Credit Unions
- Making Money in Institutional Investment Management/Advisory
- Making Money in Finance Companies
- The Marketing of Consumer Financial Services
- Marketing Corporate Financial Services
- The Marketing of Corporate Financial Services: A Banking Perspective
- Distribution: A Competitive Weapon
- Relationship Management
- Challenges in International Marketing
- The Strategic Use of Technology in Financial Services
- Management of Technology into the Financial Service Organization
- Operations Management
- Productivity Management
- Managing Reorganization During the Transition
- Strategic Management: Using and Choosing Management Processes
- Managing Global Operations
- Strategic Management of Human Resources
- Index.
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