The Financial services handbook : executive insights and solutions

著者

書誌事項

The Financial services handbook : executive insights and solutions

edited by Eileen M. Friars, Robert N. Gogel

（Wiley professional banking and finance series）

Wiley, c1987

大学図書館所蔵 件 / 全6件

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注記

"A Wiley-Interscience publication."

Includes bibliographies and index

内容説明・目次

内容説明

This book considers financial services as a single, unified industry, reflecting the unparalleled changes that have occurred in the field during the past five years. Taking a practitioner's perspective, it brings together a wide range of views from executives in all segments of the industry who reflect on problems they have commonly confronted in their fields as the industry amalgamates, how the changes are affecting banks, securities brokers, insurance firms and other institutions, and their personal experiences and views on how to cope with the changes. Also looked at are how financial services will develop through the '80s and beyond.

目次

  • The Impact of Deregulation and Environmental Forces: Competition
  • The Impact of Deregulation and Environmental Forces: Customers
  • The Impact of Deregulation and Environmental Forces: Products and Costs
  • Globalization of Financial Services
  • How Banks Make Money
  • Making Money in Brokerage
  • Making Money in Insurance
  • Making Money in Thrifts and Savings and Loans
  • Marking Money in Credit Unions
  • Making Money in Institutional Investment Management/Advisory
  • Making Money in Finance Companies
  • The Marketing of Consumer Financial Services
  • Marketing Corporate Financial Services
  • The Marketing of Corporate Financial Services: A Banking Perspective
  • Distribution: A Competitive Weapon
  • Relationship Management
  • Challenges in International Marketing
  • The Strategic Use of Technology in Financial Services
  • Management of Technology into the Financial Service Organization
  • Operations Management
  • Productivity Management
  • Managing Reorganization During the Transition
  • Strategic Management: Using and Choosing Management Processes
  • Managing Global Operations
  • Strategic Management of Human Resources
  • Index.

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