Marketing research

Author(s)

• Luck, David Johnston
• Rubin, Ronald S.

Bibliographic Information

Marketing research

David J. Luck, Ronald S. Rubin

Prentice-Hall, c1987

7th ed

Note

Rev. ed. of: Marketing research / David J. Luck ... [et al.]. 6th ed. c1982

Includes bibliographical references and indexes

Details

• NCID: BA01337036
• ISBN:
  • 0135578280
• LCCN: 86025255
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Englewood Cliffs, NJ
• Pages/Volumes: xvii, 683 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415.2
  • DC19 : 658.8/3
• Subject Headings:
  • LCSH : Marketing research