Marketing strategy and management
Author(s)
Bibliographic Information
Marketing strategy and management
Macmillan, 1985
- pbk
Available at / 35 libraries
-
Library, Institute of Developing Economies, Japan External Trade Organization遡
||658.8||B5||10186948
-
No Libraries matched.
- Remove all filters.
Description and Table of Contents
Description
The first part of the book is concerned with the role and nature of marketing strategy and strategic marketing planning, while the remainder is concerned with the policy issues involved with the management of the marketing mix.
by "Nielsen BookData"
