Marketing warfare

Author(s)

• Ries, Al
• Trout, Jack

Bibliographic Information

Marketing warfare

by Al Ries and Jack Trout

McGraw-Hill, c1986

• :hbk.
• pbk.

Note

Includes index

Details

• NCID: BA01368390
• ISBN:
  • 007052730X
  • 0070527261
• LCCN: 85014957
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: viii, 216 p., [2] leaves of plates
• Size: 21 cm
• Classification:
  • LCC : HF5415
  • DC19 : 658.8
  • NDC8 : 675
• Subject Headings:
  • LCSH : Marketing
  • LCSH : Competition