Marketing warfare
著者
書誌事項
Marketing warfare
McGraw-Hill, c1986
- :hbk.
- pbk.
大学図書館所蔵 件 / 全19件
-
該当する所蔵館はありません
- すべての絞り込み条件を解除する
注記
Includes index
内容説明・目次
- 巻冊次
-
pbk. ISBN 9780070527263
内容説明
You've got your hands on one of the greatest marketing manuals ever written--the classic that defines the strategies, plans, and campaigns of today's marketing battlefield. Marketing is war. To triumph over the competition, it's not enough to target customers. Marketers must take aim at their competitors - and be prepared to defend their own turf from would-be attackers at all times. This indispensable guide gives smart fighters the best tactics - defensive, offensive, flanking, and guerrilla. It's the book that wrote the new rules! Praise For "Marketing Warfare": "By far the most valuable and exiting business book to come along in years." - "Glamour". "Had Coca-Cola only listened to Trout and Ries, it would have known that to tamper with the Real Thing would be to court disaster." - "New York". "Chock-a-block with examples of successful and failed marketing campaigns...Makes for a very interesing and relevant read." - "USA Today".
目次
2500 Years of War.The Principle of Force.The Superiority of the Defense.The New Era of Competition.The Nature of the Battleground.The Strategic Square.Principles of Defensive Warfare.Principles of Offensive Warfare.Principles of Guerilla Warfare.The Cola War.The Beer War.The Burger War.The Computer War.Strategy and Tactics.The Marketing General.
- 巻冊次
-
:hbk. ISBN 9780070527300
目次
The 2,500 Years of Warfare.
The Principle of Force.
The Superiority of the Defense.
The Era of Competition.
Where is the Battleground? The Strategic Square.
Principles of Defense.
Principles of Offense.
Principles of Flanking.
Principles of Guerilla.
The Cola Wars.
The Computer Wars.
The Beer Wars.
The Burger Wars.
Strategy and Tactics.
The Marketing General.
「Nielsen BookData」 より
