Strategic marketing problems : cases and comments

Author(s)

• Kerin, Roger A.
• Peterson, Robert A.

Bibliographic Information

Strategic marketing problems : cases and comments

Roger A. Kerin, Robert A. Peterson

Allyn and Bacon, c1987

4th ed

• : international ed

Details

• NCID: BA0138385X
• ISBN:
  • 0205103332
  • 020510553X
• LCCN: 86022180
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston
• Pages/Volumes: xv, 735 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415.135
  • DC19 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Decision making -- Case studies
  • LCSH : Marketing -- Management -- Case studies