Political communications : the general election campaign of 1983
Author(s)
Bibliographic Information
Political communications : the general election campaign of 1983
Cambridge University Press, 1986
Available at 17 libraries
  Aomori
  Iwate
  Miyagi
  Akita
  Yamagata
  Fukushima
  Ibaraki
  Tochigi
  Gunma
  Saitama
  Chiba
  Tokyo
  Kanagawa
  Niigata
  Toyama
  Ishikawa
  Fukui
  Yamanashi
  Nagano
  Gifu
  Shizuoka
  Aichi
  Mie
  Shiga
  Kyoto
  Osaka
  Hyogo
  Nara
  Wakayama
  Tottori
  Shimane
  Okayama
  Hiroshima
  Yamaguchi
  Tokushima
  Kagawa
  Ehime
  Kochi
  Fukuoka
  Saga
  Nagasaki
  Kumamoto
  Oita
  Miyazaki
  Kagoshima
  Okinawa
  Korea
  China
  Thailand
  United Kingdom
  Germany
  Switzerland
  France
  Belgium
  Netherlands
  Sweden
  Norway
  United States of America
Note
Based on a conference held at Essex University in Jan. 1984 held under the auspices of the Political Communications Group of the Political Studies Association
Includes bibliographical references and indexes
Description and Table of Contents
Description
A unique mixture of academic research, professional experience and personal reflection, Political Communications examines the crucial dialogue between politicians and people that is conducted, via the Press, broadcasting and opinion polls, during the course of a British election campaign. Scholarly analysis is complemented by the contributions of individual experts from advertising agencies, polling organisations and political parties: among the latter is a piece on the successful Conservative campaign by the then chairman Cecil Parkinson. Special attention is paid to the innovative aspects of the 1983 campaign, e.g. the impact of the Alliance parties, of CND, of massively increased opinion polling, and of breakfast television. The concluding section considers election campaigning in the light of these changes, and examines the arguments for the legal regulation of what has become a political process of the utmost significance.
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