Marketing financial services

Author(s)

• Watkins, Trevor
• Wright, Mike

Bibliographic Information

Marketing financial services

by Trevor Watkins and Mike Wright

Butterworths, 1986

Note

Includes bibliography and index

Details

• NCID: BA01409749
• ISBN:
  • 0406502706
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: ix, 170 p.
• Size: 23 cm
• Classification:
  • LCC : HG4135
  • DC19 : 332.1/068/8
• Subject Headings:
  • PRECIS : Great Britain. Financial institutions. Marketing
  • LCSH : Financial institutions -- Great Britain
  • LCSH : Marketing -- Great Britain