Management controls and marketing planning

Author(s)

• Wilson, R. M. S. (Richard Malcolm Sano)
• Institute of Marketing
• CAM Foundation

Bibliographic Information

Management controls and marketing planning

R.M.S. Wilson

Heinemann, 1979

Other Title

Management controls and marketing planning : incorporating management controls in marketing

Note

"Published on behalf of the Institute of Marketing and the CAM Foundation."

Bibliography: p. 201-217

Includes index

Details

• NCID: BA01416584
• ISBN:
  • 0434922668
• LCCN: 79312319
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: xvi, 224 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.13
  • DC : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management