Strategic management
著者
書誌事項
Strategic management
Macmillan Education, 1987
- : hard
- : pbk
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注記
Includes bibliography and index
内容説明・目次
- 巻冊次
-
: hard ISBN 9780333387641
内容説明
This text incorporates a critical review of recent techniques of external and internal appraisal, strategic option generation and of selection and evaluation as well as covering a range of current issues.
- 巻冊次
-
: pbk ISBN 9780333387658
内容説明
This major text for undergraduate and MBA courses in Corporate Strategy and Business Policy brings a new sophisticated strategic framework to the material it covers. It incorporates a critical review of recent techniques of external and internal appraisal, strategic option generation and of selection and evaluation as well as covering a wide range of current issues.
目次
Introduction.- Ojectives Strategy Formulation.- External Appraisal.- Internal Appraisal.- Strategic Options.- Financial Strategies.- Strategic Selection.- Making the Strategy.- Operational Managing Change.- Strategy and Structure.- Social and Psychological Influences.- Power Models of Strategic Decision Making Not for Profit Organisations.
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