General managers in action
著者
書誌事項
General managers in action
Oxford University Press, 1988
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注記
Includes index
内容説明・目次
内容説明
This is a casebook written for use in the Harvard Business School's flagship Advanced Management Program. The book consists of cases together with accompanying text explaining the issues raised by each case and suggesting questions that should be kept in mind while reading the cases. Teachers and students of Business Studies.
目次
- Guide to cases
- The General Manager's Job
- Strategy and the General Manager
- Managing the Quality of Strategic Thinking
- Implementing Strategy
- The General Manager as Leader
- Case Studies.
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