Marketing research : qualitative methods for the marketing professional

Author(s)

• Seymour, Daniel T.

Bibliographic Information

Marketing research : qualitative methods for the marketing professional

Daniel T. Seymour

Probus Pub. Co., c1988

Note

Includes index

Details

• NCID: BA01508117
• ISBN:
  • 0917253892
• LCCN: 87030678
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chicago, Ill.
• Pages/Volumes: xii, 234 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.2
  • DC19 : 658.8/3
• Subject Headings:
  • LCSH : Marketing research