Cases in consumer behavior

Author(s)

• DeBruicker, Stewart
• Quelch, John A.
• Ward, Scott

Bibliographic Information

Cases in consumer behavior

F. Stewart Debruicker, John A. Quelch, Scott Ward

Prentice-Hall, c1986

2nd ed

• pbk.

Note

Includes bibliographical references

• NCID: BA0155891X
• ISBN:
  • 013118332X
• LCCN: 86004943
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Englewood Cliffs, N.J.
• Pages/Volumes: xii, 345 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.3
  • DC19 : 658.8/34
• Subject Headings:
  • LCSH : Consumers -- Case studies
  • LCSH : Marketing research -- Case studies
  • LCSH : Motivation research (Marketing) -- Case studies