Advertising management

Author(s)

• Aaker, David A.
• Myers, John G.

Bibliographic Information

Advertising management

David A. Aaker, John G. Myers

Prentice-Hall, c1987

3rd ed

• : U.S.
• : U.K.

Note

Includes bibliographical references and index

Details

• NCID: BA01568356
• ISBN:
  • 0130160237
  • 0130160490
• LCCN: 86020520
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Englewood Cliffs, N.J. ; London
• Pages/Volumes: xii, 564 p.
• Size: 24 cm
• Classification:
  • LCC : HF5823
  • DC19 : 659.1
• Subject Headings:
  • LCSH : Advertising -- Management