Marketing : an introduction

Author(s)

• Kotler, Philip
• Armstrong, Gary

Bibliographic Information

Marketing : an introduction

Philip Kotler, Gary Armstrong

Prentice-Hall, c1987

• pbk.

Note

"Portions of this book first appeared in Principles of marketing, 3rd ed."--T.p. verso

Includes bibliographies and indexes

Details

• NCID: BA01568924
• ISBN:
  • 0135577454
  • 0135576121
• LCCN: 86022486
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Englewood Cliffs, N.J.
• Pages/Volumes: xxi, 595 p.
• Size: 27 cm
• Classification:
  • LCC : HF5415
  • DC19 : 658.8
• Subject Headings:
  • LCSH : Marketing
  • LCSH : Marketing -- Management