Dynamic marketing behavior : a functionalist theory of marketing

Author(s)

Bibliographic Information

Dynamic marketing behavior : a functionalist theory of marketing

Wroe Alderson

Irwin, 1965

Available at  / 33 libraries

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Details

  • NCID
    BA01640806
  • Country Code
    us
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    Homewood
  • Pages/Volumes
    ix, 383 p.
  • Size
    24 cm
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