Bibliographic Information

The fashion system

Roland Barthes ; translated from the French by Matthew Ward and Richard Howard

J. Cape, 1985

  • : pbk

Other Title

Système de la mode

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Note

Translation of: Système de la mode

Includes bibliographical references

Description and Table of Contents

Description

In his consideration of the language of the fashion magazine--the structural analysis of descriptions of women's clothing by writers about fashion--Barthes gives us a brief history of semiology. At the same time, he identifies economics as the underlying reason for the luxuriant prose of the fashion magazine: "Calculating, industrial society is obliged to form consumers who don't calculate; if clothing's producers and consumers had the same consciousness, clothing would be bought (and produced) only at the very slow rate of its dilapidation."

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