Acceptance of new food products by supermarkets

Author(s)

• Borden, Neil H. (Neil Hopper)

Bibliographic Information

Acceptance of new food products by supermarkets

[by] Neil H. Borden, Jr

Division of Research, Graduate School of Business Administration, Harvard University, 1968

Note

Bibliographical footnotes

• NCID: BA03050359
• LCCN: 68015544
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston
• Pages/Volumes: xi, 227 p.
• Size: 22 cm
• Classification:
  • LCC : HF5415.15
  • DC : 658.5/7/0186
• Subject Headings:
  • LCSH : New products -- Case studies
  • LCSH : Product management -- Case studies
  • LCSH : Supermarkets -- United States -- Case studies