Advertising and social change
著者
書誌事項
Advertising and social change
（The Sage commtext series, v. 8）
Sage Publications, c1981
- :
- : pbk
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注記
Bibliography: p. 151-154
Includes index
内容説明・目次
- 巻冊次
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: ISBN 9780803917378
内容説明
Advertising and Social Change presents: guidelines for evaluating advertising; theories of social control; analyses of how advertising shapes our social expectations and transmits our ideals of social change; and a scrutiny of federal regulatory efforts. Advertising has become a major social institution -- and Berman provides a foundation for understanding its effects on our lives. 'This is a book to grow on and it should be in every academic library.' -- Choice, May 1982
- 巻冊次
-
: pbk ISBN 9780803917385
内容説明
Advertising and Social Change presents: guidelines for evaluating advertising; theories of social control; analyses of how advertising shapes our social expectations and transmits our ideals of social change; and a scrutiny of federal regulatory efforts. Advertising has become a major social institution -- and Berman provides a foundation for understanding its effects on our lives.
'This is a book to grow on and it should be in every academic library.' -- Choice, May 1982
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