Consumer behavior in theory and in action

Author(s)

• Britt, Steuart Henderson

Bibliographic Information

Consumer behavior in theory and in action

edited by Steuart Henderson Britt ; with the editorial collaboration of James L. Lubawski

（The Wiley marketing series）

Wiley, 1970

Note

Includes bibliographical references

Details

• NCID: BA03066971
• ISBN:
  • 0471104825
• LCCN: 71126225
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xxv, 499 p.
• Size: 26 cm
• Classification:
  • LCC : HC79.C6
  • DC : 658.83
• Subject Headings:
  • LCSH : Consumers -- Addresses, essays, lectures
• Parent Bibliography ID:
  • BA03765518