Advertising, competition, and public policy : a simulation study

Author(s)

• Bloom, Paul N.

Bibliographic Information

Advertising, competition, and public policy : a simulation study

Paul N. Bloom

Ballinger Pub. Co., c1976

Note

Includes bibliographical references and index

Details

• NCID: BA03073591
• ISBN:
  • 0884102807
• LCCN: 75037590
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: xiii, 203 p.
• Size: 24 cm
• Classification:
  • LCC : HF5827
  • DC : 659.1
• Subject Headings:
  • LCSH : Advertising
  • LCSH : Competition
  • LCSH : Advertising -- Costs
  • LCSH : Computer simulation