Cases in consumer behavior

Author(s)

• Blackwell, Roger D.
• Engel, James F.
• Kollat, David T.

Bibliographic Information

Cases in consumer behavior

[by] Roger D. Blackwell, James F. Engel [and] David T. Kollat

（Holt, Rinehart and Winston marketing series）

Holt, Rinehart and Winston, [1969]

• : paper

Note

A casebook designed to supplement Consumer behavior, by J. F. Engel, D. T. Kollat, and R. D. Blackwell

Details

• NCID: BA03084791
• ISBN:
  • 0030745004
  • 0030850983
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xiii, 431 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.2
  • DC : 658.83/01/86
• Subject Headings:
  • LCSH : Consumers -- Case studies
  • LCSH : Marketing research -- Case studies
• Parent Bibliography ID:
  • BA03809544