The Uses of mass communications : current perspectives on gratifications research
Author(s)
Bibliographic Information
The Uses of mass communications : current perspectives on gratifications research
（Sage annual reviews of communication research, v. 3）
Sage Publications, c1974
- pbk.
Available at 14 libraries
Note
Includes bibliographies
Description and Table of Contents
Description
The culmination of a decade of fruitful research on a new way of looking at mass communication effects, one that links the uses and gratifications approach with content analysis, audience research, social and media criticism, and literature on popular culture. Implications for study, methodological and ideological issues, and future research directions are also presented.
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