The Uses of mass communications : current perspectives on gratifications research
著者
書誌事項
The Uses of mass communications : current perspectives on gratifications research
（Sage annual reviews of communication research, v. 3）
Sage Publications, c1974
- pbk.
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注記
Includes bibliographies
内容説明・目次
内容説明
The culmination of a decade of fruitful research on a new way of looking at mass communication effects, one that links the uses and gratifications approach with content analysis, audience research, social and media criticism, and literature on popular culture. Implications for study, methodological and ideological issues, and future research directions are also presented.
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