Promotion : a guide to effective promotional planning, strategies, and executions

Author(s)

• Ailloni-Charas, Dan

Bibliographic Information

Promotion : a guide to effective promotional planning, strategies, and executions

Dan Ailloni-Charas

（Ronald series on marketing management）

Wiley, c1984

• est.

Note

"A Ronald Press publication."

Includes bibliographies and indexes

Details

• NCID: BA03137606
• ISBN:
  • 0471080608
• LCCN: 83026017
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xi, 281 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415
  • DC19 : 658.8/2
• Subject Headings:
  • LCSH : Marketing
  • LCSH : Sales promotion
• Parent Bibliography ID:
  • BA00637431