Marketing research

Author(s)

• Aaker, David A.
• Day, George S.

Bibliographic Information

Marketing research

David A. Aaker, George S. Day

（Wiley series in marketing）

Wiley, c1983

2nd ed

• est.

Note

Includes bibliographical references and index

Details

• NCID: BA03142559
• ISBN:
  • 0471097403
• LCCN: 82017446
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xvii, 731 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.2
  • DC19 : 658.8/3
• Subject Headings:
  • LCSH : Marketing research
• Parent Bibliography ID:
  • BA00209234