Industrial buying behavior : concepts, issues, and applications

Author(s)

• Moriarty, Rowland T.

Bibliographic Information

Industrial buying behavior : concepts, issues, and applications

Rowland T. Moriarty ; with editorial assistance by Mel Patrell Furman

Lexington Books, c1983

Note

Bibliography: p. 161-170

Includes index

• NCID: BA03267135
• ISBN:
  • 066906212X
• LCCN: 82014910
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Lexington, Mass.
• Pages/Volumes: xx, 175 p.
• Size: 24 cm
• Classification:
  • LCC : HD39.5
  • DC19 : 658.7/2
  • LCC : HF5437
• Subject Headings:
  • LCSH : Industrial procurement
  • LCSH : Marketing research
  • FREE : Purchasing by organisations