Consumer research for management decisions

Author(s)

• Prince, Melvin
• Silbert, Irene A.

Bibliographic Information

Consumer research for management decisions

Melvin Prince, with the collaboration of Irene A. Silbert

（Ronald series on marketing management）

Wiley, c1982

Note

"A Ronald Press publication."

Bibliography: p. 202-208

Includes index

Details

• NCID: BA03291286
• ISBN:
  • 0471097152
• LCCN: 81016509
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xiii, 210 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.3
  • DC19 : 658.8/34
• Subject Headings:
  • LCSH : Consumers -- Research
  • LCSH : Marketing research
• Parent Bibliography ID:
  • BA00637431